Connectify is a new, Dublin-based start-up currently serving the island of Ireland offering smart home products, bundles and specialised support direct from their website www.connectify.ie. With smart support and next-day delivery, Connectify aims to break-down barriers to technology and make smart products accessible to everyone. Connectify works directly with businesses and puts together bespoke, smart bundles that meet their needs. Connectify is currently partnering with estate agents, builders and interior designers to offer consultation, product sourcing, installation, set up and on-going support for forward thinking businesses in this space. Increasingly consumers are demanding smart as standard for their homes. Connectify makes this easy for companies to deliver and the best part is, they provide the ongoing support so it is hassle free for companies they partner with. Also emerging in this space is partnership with home care providers. This poses a number of different challenges but the ultimate objective is to use smart technology to keep people in their own homes for longer. Connectify was founded on passion and the notion that all people should be able to connect with their exciting future. Today, Connectify with their suppliers supports and empowers people to get the most from their homes and businesses through the power of smart technology.
Where did the idea for your business come from?
With the emergence of smart technology, founders Simon and Ciaran took a keen interest. They began to notice how slowly consumers were to embrace this technology, in part due to inadequate broadband infrastructure, but there was also a sense of trepidation from the market. Consumers were excited and willing to embrace smart technology but were insecure about their technical know how. From this, the seeds were planted to build a company that would not only make smart technology accessible, but would also support consumers with set-up and product optimisation.
Have you always wanted to run your own business?
What planning did you do before you started up?
We looked at more established international models around smart home technology and identified a gap in the Irish market. We pulled together some research and a feasibility business plan for 2020. We did not anticipate how the business landscape would change. Luckily we are small enough to be agile and respond quickly to changing environments and we launched our site as planned on 1st August 2020.
Which entrepreneurs do you admire?
What challenges have you faced and how have you overcome them?
Competitors in this space include Argos, Harvey Norman, DID Electrical, Currys PC World – all lvery well established and respected brands. However, none of these companies offer a set up and configuration support service that makes smart technology both easy and accessible for everyone – not just the tech saavy. With our advertising and PR we focus very much on this element of our service. When we speak about smart technology we talk about consumer benefits – not tech specs – as we understand the emerging market in this space is in the early majority – not the early adopters.
How have you promoted your business?
With limited budgets for marketing we chose to focus on Google Display advertising and social media.
Where do you see the business in 3 years’ time?
We believe the area of smart technology is at its infancy in Ireland with huge scope to grow further. The expansion of high speed broadband into more rural areas as part of the NBP will expedite this growth over the next few years as our opportunity market expands even further. We have ambitions to put particular focus into the technology the helps older people stay in their homes for longer. We are working with collaborative partners in this space and believe it has huge potential for families and carers long into the future. We envisage that our product offering will continue to grow and meet the developing needs of the Irish consumer. With large product offerings we expend demand on our support services to rise and hope to expand our team.
What advice would you give to budding entrepreneurs?
Take risks. It is exciting and scary, it has very high highs and very low lows but if you believe in your vision, your idea or your product you will succeed and you will be grateful that you took those risk. Network, Network, Network. Up. Down. Horizontally. I know it sounds fairly obvious but what I did not realise when I began this journey was how much good will everyone has towards entrepreneurs and start-up companies. Capitalise on this good will and never say no to an opportunity.
92 George’s Street Lower, Dún Laoghaire, Co. Dublin A96VR66