Peer is a specialized assistive technology (AT) Ed-Tech product. We are SaaS, B2C and B2B with educational bodies. We support users with their reading, writing, and spelling by offering a consistent learning environment delivered via the website for people with learning disabilities in education and the workplace.
Where did the idea for your business come from?
Peer came from my own personal experience as a person with dyslexia. As a mature student I went back to study computer science. On my first day back in college I met with the learning support to get access to assistive technologies that would help me with my reading and writing. What I found was the assistive technologies available to me were the same assistive technologies that were available almost 10 years before. There had been no improvements in almost 10 years and the currently available ‘solutions’ are dated, slow and cumbersome and simply do not meet the needs of these students and users. I began to address this by first creating the first version of Peer.
Have you always wanted to run your own business?
What planning did you do before you started up?
I talked to friends and family about my idea and who had their own businesses. Some were in tech start-ups other are more traditional business owners. I then contacted LEO Fingal for advice, who advised me to take part in a “Start your own business course”. During the course I found out about the New Frontiers Programme and took part in Phase 1 and Phase 2 after which I went on to found the company in 2019.
Which entrepreneurs do you admire?
What challenges have you faced and how have you overcome them?
Like any tech start up there are lots and lots of knock backs; from funding to bugs in the product and there are a lot of wins!! But what I’ve noticed over the last year is we really don’t celebrate our wins as much as we should often only putting up a post on Linkedin to acknowledge them. I think its times like this, we need to stop and look back at all the positives that your company has achieved and celebrate them.
How have you promoted your business?
In February 2021 we are starting our first marketing campaign for our B2C customers. This will run over Facebook, Linkedin and YouTube ads.
Where do you see the business in 3 years’ time?
We will be supporting people all over the world with learning disabilities, so they can achieve any they want regardless of their leaning disability.. We will have our product launched within the US and will be entering our product into the Asia markets.
What advice would you give to budding entrepreneurs?
Ask open-ended questions. Always listen to your customers. Don’t be afraid to be wrong.
92 George’s Street Lower, Dún Laoghaire, Co. Dublin A96VR66