I communicate using blogs or vlogs about my journey in learning about Space and Science and then explain it in a way for kids between the ages of 8-13 can understand in easy bitesize communications. I know that schools in County Westmeath have shared my videos with their classes between 2nd and 6th class in the past!
Where did the idea for your business come from?
I was reading a book called “101 Things to do Before Your Old and Boring” in March 2017 and I wanted to do as many things in there that I could! As I was learning more and more about Space and Science I noticed a lot of what was communicated to children or my age was either explained in a way for much younger children or adults. Although I was 9 when I started, I felt I could probably explain what I was learning in a way that kids of my age would understand. Over the years I have spoken directly to Engineers, Scientists, Astronauts and other Science Communicators to better understand the topic. I’ve also traveled to the UK to visit the Space Centre and California to visit The Jet Propulsion Laboratory after being invited by the Deputy Director. All of my information has been sensibly sourced from places like NASA, ESA, JPL etc.
Have you always wanted to run your own business?
This my 2nd, I ran a Party Bag business when I was 7!
What planning did you do before you started up?
A fair bit had to be done as we had to set up a website, set up social media channels and obviously start visiting space and science related places and events. I’ve been given press passes to attend events and my school has been kind enough to give me the odd day off to attend things in the past too! All of my videos need extensive planning too, from locations, props and of course what I’m going to say as well.
Which entrepreneurs do you admire?
Dr Norah Patten and Dr Niamh Shaw. Two great leading Irish Science Communicators
What challenges have you faced and how have you overcome them?
Over the years it’s got harder and harder to make time for this as I have moved through my education. Last year of course harder still because of COVID19. Then in September I started Secondary School and I spend a lot more time doing homework! I appreciate I probably won’t be able to do as much from here on on my business but will continue to do videos as and when I can and leave the videos and blogs available for parents and teachers for as long as they remain accurate!
How have you promoted your business?
I’ve been very fortunate to have great support from my parents and my Mum is a Social Media Manager as her job! She has spent hours sharing my website and social pages and I’ve also been able to blog for other websites like Armagh Planetarium and Midlands Science which has also helped! I have been a runner up in one award two years ago and that got me good coverage too.
Where do you see the business in 3 years’ time?
In three years time I’ll be in Transition Year and I’m hoping to get more time to dedicate to Ciara’s Journey then. I have no plans to stop doing it but at the moment my education must come first. I enjoy talking about Space and Science and love to help others in their passion!
What advice would you give to budding entrepreneurs?
Anything is possible if you surround yourself by the right people. I’ve been very fortunate to have supportive parents and an amazing bunch of friends. Don’t be worried about getting absolutely everything perfect, what’s more important is to get started! You can always perfect it later. You don’t get known for what you do and love, if you haven’t started!
92 George’s Street Lower, Dún Laoghaire, Co. Dublin A96VR66