Andrson

Founders: Neil Dunne and Zach Miller-Frankel
 
Number of Staff: 9
 
Start Date: 2020-06-15
 
Tell us what your business does?
Andrson is a new form of music discovery, using our proprietary sound-driven search. We allow users to search for new music by sound, so if they want to find an artist that sounds at least 60% similar to Billie Eilish, we present new undiscovered artists that meet that criteria.
Where did the idea for your business come from?
We’re musicians and artists managers first and foremost, so we came at this from our own painpoint – wanting to discover artists to manage.
Have you always wanted to run your own business?
Yes 
What planning did you do before you started up?
We did a lot of prototyping with our industry contacts in the US, UK & Ireland. It was important for us to validate what we were creating with other industry professionals before we started fundraising and creating our product.
Which entrepreneurs do you admire?
Bobby Healy, Patrick & John Collison would be three Irish I’d look up to. But in terms of international and the ability to sell and market ideas, while communicating in simple ways, you can’t look beyond Steve Jobs
What challenges have you faced and how have you overcome them?
The biggest challenge we faced was 2020 as a whole—we launched a product during a global pandemic, on reduced budgets, to first time audiences and users. To overcome the challenges that accompanied the launch – and mostly challenges of the global conditions we all faced, businesses and customers alike – we looked at our offering and our tactics. To supplement our digital ads and social posts, we made our app free for all of 2020, we launched our songwriting contest Uploaded (which offered up cash and career assisting prizes to our entrants), we partnered up with other businesses, and we connected with Make-A-Wish Ireland, too. 2020 was a hard time to launch a new product, but we did it, we’re proud of our success and all of our users onboard, and we got to help others along the way!
How have you promoted your business?
We’ve promoted our business across socials, email, paid digital, PR, and through partnership opportunities. But the ‘how’ is less relevant to us than the ‘what’ we promoted. In a socially distant 2020, we aimed to increase connections wherever we could. To reach and help out our musician audience, most of whom were heavily impacted by COVID-19, we launched a songwriting competition with awesome prizes that received more than 3,000 entries globally. And we talked less about us, instead sharing updates, music releases, and more from our users. 2020–was about creating new connections and staying connected to our users.
Where do you see the business in 3 years’ time?
Andrson will be the go-to for new music discovery. Allowing people to discover new artists before they break and being a critical tool for artists in their development and growth.
What advice would you give to budding entrepreneurs?
Get out there. A great idea is one thing, but don’t be afraid to share it with others and start getting feedback as soon as possible. Getting to an early MVP as soon as possible is critical to get vital feedback from live customers and start refining your product. It will never be perfect, but as soon as you get it launched, the sooner you can start making it better.

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