At Ana Hassett Performing Arts Consultancy and Research we help artists to succeed in their career, by providing not only project-based research, grant and business plan writing and proof-reading, consultancy for performing artists, studio and events, but also lecture and seminars on Third Level Institutions in various topics. In school artists learn to perform, here we help them perform sustainably and successfully.
Where did the idea for your business come from?
As a performer myself (I used to be a dancer) I noticed that many of my colleagues were always at a loss on what to do professionally, where to find gigs or a stable jobs that go beyond performance (yes they exist I want to show them!). Having attended many courses, from Technician to Bachelors, to Masters to PhD, I found very little and superficial guidance on the “real” world. Having a great mind for business and the know-how of Performing Arts, I decided to open the company, even amid the pandemic.
Have you always wanted to run your own business?
Yes, I always had an entrepreneurial mindset and drvi to use my creativity in a lucrative way.
What planning did you do before you started up?
A very throughout business plan that I discussed with Local Enterprise Office Clare. I also attended, and continue to attend, all the courses relevant to my business. I am also a member or the Irish Street Arts Circus and Spectacle Network (ISACS) who gives precious advice and creates a wonderful community of artists and thus helped me start up with confidence.
Which entrepreneurs do you admire?
Fionnuala Crowe from Bella’s Baking in Ennis, Co. Clare
What challenges have you faced and how have you overcome them?
The biggest challenge, as with many start-ups and even established businesses, is the pandemic. With the Arts sector being one off the most hit, there has been very few demand for consultancy, lectures or workshops. However I focused on the grant application writing, which turned out very popular, and queries keep coming. Additionally, a very big obstacle is that artists are not used to investing money in consultancy, so I am campaigning to show them the benefits and how it will help them.
How have you promoted your business?
So far I have promoted my business mainly online and by word of mouth (Performing Arts field is very small so it is a very effective method, although slow). Besides having a professional website, my company is present in most social media channels and when it is worth it, I promote paid posts.
Where do you see the business in 3 years’ time?
I see it as a synonym of the Performing Arts, helping many artists grant funding, guest lecturing and giving workshops in Third Level Institutions. As to businesses, I plan to have covered all the start-up expenses and made enough profit to maintaining the business, pay for at least 1 full-time employee (I am lucky enough to work with University co-cop students), and being able to pay my own personal bills.
What advice would you give to budding entrepreneurs?
Write a very strong business plan – don’t leave anything out. Write down all ideas you have, even if they are crazy. You would be surprise how many of them can be shaped into something feasible and make their way into your bushiness plan. Go to the Local Enterprise Office and take their courses. Talk to successful people you admire.
92 George’s Street Lower, Dún Laoghaire, Co. Dublin A96VR66